After sustained success in the first two phases, Toyota Kirloskar Motor’s sales campaign, “Drive the Nation” designed for Government employees has been extended to the third phase. The nationwide campaign has been highly appreciated by Government Employees since its inception for the integrated offers comprising of unique value added services on the purchase of products under Etios series.
This campaign is in line with the customer first philosophy, which has been the driving force behind any innovative products and services introduced by the company in the market.
It has contributed to around 10% of Etios series personal segment sales. TKM has also reduced the price of Platinum Etios & Liva post GST roll out to pass on the benefit to customers. The offer has been extended to third phase for Central and State Government Employees based on overwhelming feedback from customers who are proud owners of Etios and have availed the ‘Family offer’.
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